Mick is an executive creative director, copywriter, closet strategist, client whisperer and compulsive team-builder. He has a severe spreadsheet allergy.
Here’s a selection of projects he’s worked on, in order of recency:
How do you demonstrate the power of really good business software? By showing what it feels like to use it.
How do you promote the heightened mental state a good run gives you? By funding the great ideas that come from it.
How do you make a dated snack brand relevant to 25-40 year olds? You have Latrice Royale gatecrash Valentine’s Day.
How do you make men understand the need for free access to pads and tampons in women’s restrooms? Make them pay for toilet paper.
What do you say when the world’s most popular social platform asks if you can film 150 promos in five days? “Of course!” >gulp<
How do you demonstrate a hospital network’s commitment to care? Not by showing what they do, but why they do it.
What do you say when a social media director on your team wants to build a smart tampon machine? “That’s genius. And needs to happen.”
How do you keep the runner-up ride share from getting lost during bustle the of the holidays? Dress their cars in ugly Christmas sweaters.
How do you convince students to fill out the FAFSA? Ask Adam Conover and College Humor to do a special Adam Ruins Everything with Ego Nwodim.
How do you break through the biases around ageism? Film a 70-year-old intern working alongside his college-aged counterparts.
Mick couldn’t be more proud of the people he poked, prodded, praised, demanded, inspired, cajoled, guilted, overruled, acquiesced to, hovered over and sometimes simply got out of the way of to make this work happen. Particularly:
Chelsea Anderson, Barrett, Scott Biersack, Corinne Brinkley, Richee Chang, Gari Cruze, Kristen Giuliano, Sarah Holcombe, Bryan Lee, Steph Loffredo, Scott Muska, Rocky Probst, Patrick Quill, Luke Romig, Alex Saiz, Hannah Shams, Roy Torres, Juan Vidal, Christy Westfall, Greg Wilson & Zach Saale.